ShowBiz Cinemas taps Barco to create interactive lobby experiences to drive customer engagement
April 22, 2015
Rancho Cordova, Calif. USA – 22 April 2015 – Barco, the worldwide market share leader in digital cinema, announces today a deal with Texas-based ShowBiz Cinemas to create and manage new multi-faceted, interactive lobby experiences for the theater chain. Under the partnership, Barco will implement its turnkey Lobby Domination solutions for content creation, distribution and display to turn Showbiz’s lobbies into revenue generating entertainment centers. This includes animated box office and concession boards, movie posters, and dynamic trailer presentations that drive engagement from the moment customers enter the theater.