Barco’s new real-time data analytics platform enables retailers and advertisers to increase campaign effectiveness
June 08, 2016
Kortrijk, Belgium, 8 June 2016 – Barco, a global leader in visualization technology, is proud to launch InfiniSense, a real-time data analytics platform that collects, manages, and applies real-time data for any place-based advertising endpoint. The intelligent sensors of the InfiniSense platform scan the environment and audience in a display’s direct environment. The anonymized audience data is analyzed in real time by the InfiniSense cloud-based analytics software to provide Key Performance Indicators, dashboards, and reports. This enables retail and advertising companies to instantly customize their messages for increased relevance – which ultimately leads to higher conversion or impressions. InfiniSense will be commercially available from July 2016.